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NASCAR Media Tour Day 2
  by Pete McCole
The Charlotte Motor Speedway Media Tour presented by Technocom continued on Tuesday with day two of the annual four day gathering bringing the media together with the stars and race teams of NASCAR. On the slate for the second day were Michael Waltrip Racing, JTG Daugherty Racing & HScott Motorsports and Stewart-Haas Racing along with presentations from NBC Sports and Ford. Michael Waltrip Racing led things off in the morning session with team co-owners Michael Waltrip and Rob Kauffman, along with drivers Brian Vickers and Clint Bowyer.
NASCAR Media Tour Day 1
  by Pete McCole
Monday morning marked the opening day of the 33rd annual Charlotte Motor Speedway Media Tour presented by Technocom at the Charlotte Convention Center - a yearly event bringing together motorsports journalists from across the country to meet the teams and star drivers of NASCAR as they prepare to for the start of the 2015 NASCAR season and the season-opening events at Daytona Speedweeks just a month away.
NASCAR Plans No Changes to the Chase in 2015
  by Pete McCole
NASCAR Chairman and CEO Brian France addressed the media on Monday as the lead off event to the 33rd annual Charlotte Motor Speedway Media Tour to lay out his annual "State of the Sport" address, and the biggest change France announced - was no change at all. In a departure from previous years addresses, where most of the major changes in the sport have been announced, France said everything is status quo for the 2015 season, including no changes to the new Chase for the Sprint Cup format or any radical schedule changes on any of the sports three major touring series.
Jeff Gordon To Retire After 2015 Season
  by Pete McCole
After 23 seasons, 92 wins and four championships, Jeff Gordon has decided to call it a career. And what a career is has been. Gordon, at 43 years of age and the current active leader in victories in the NASCAR Sprint Cup season, announced Thursday that he will retire from full-time competition following the 2015 Sprint Cup season. Gordon informed his team during a meeting at the shops of Hendrick Motorsports, where Gordon has spent his entire 23-year Sprint Cup career.
Gordon and Hendrick Press Conference
  On Gordon's retirement from fulltime driving
We are joined by Jeff Gordon, driver of the No. 24 Axalta/3M Chevrolet for Hendrick Motorsports and the NASCAR Sprint Cup Series.  Gordon, a four time premier series champion has won 92 races and is third on the all time wins list. We're also joined by Rick Hendrick, owner of Hendrick Motorsports in the NASCAR Sprint Cup Series.  Mr. Hendrick has a record 11 NASCAR Sprint Cup Series Championships, including four with Jeff.
Wendell Scott: Legend, Trailblazer and Hall of Famer
  Scott's Legacy a Story of Perseverance, Excellence
During a 13-year premier series career, Wendell Scott likely never considered he was making NASCAR history. The Virginian's sole concern was getting to the next race on a miniscule budget. Scott wasn't the only driver to struggle financially. The odds of making a good living racing stock cars were long in the 1960s and early 1970s when purses were small, large sponsors unheard of and manufacturer support came and went with the turning of the calendar's pages.
"Golden Boy" Lorenzen Reaches NASCAR Pinnacle
  Nominated for NASCAR HOF
Fred Lorenzen's NASCAR career was brief, just 158 premier series starts over slightly more than a decade. The Elmhurst, Illinois, native never ran a complete season, his Holman-Moody Ford team choosing only to compete in the schedule's most prestigious events. But when Lorenzen did buckle into his white, No. 28 Ford, it could be argued the rest of the field was running for second place. He was the "Golden Boy."
Motorsports highlights in the slow offseason
  by Brian Carroccio
It's not entirely a wasteland. There was that 50-minute Formula E race from Buenos Aires, Argentina last Saturday. If you so happen to be in or around Tulsa, Oklahoma this weekend or get MAVTV (I'm not entirely sure which is more likely), you can watch the world's most prominent indoor midget race, with the 29th annual Lucas Oil Chili Bowl Midget Nationals. And of course, next weekend there will be what has become the unofficial start of the racing season in recent years, The Rolex 24 Hours of Daytona.
If you want to market racing to the 18-24 crowd
  Then read this
AR1.com has published many articles over the years on how to market auto racing to fans and most recently Brian Mackey has raised our game to a new level with some excellent articles on the marketing of motorsports. We have also criticized NASCAR and IndyCar for its aging fan population and the fact that they appear to have lost the youth of this country who do not have the same love for motorsports as us Baby Boomers. This article will help you better understand how teenagers use social media with the hope that the marketing people in USA motorsports find ways to connect with the next generation of potential motorsports fans
College Football - 1 Motor Racing - 0
  by Brian C. Mackey
It happened last week. Alabama vs. Ohio State in the Allstate Sugar Bowl. In my mind, this game will go down as one of the epics, one of the transformational games of the past several years. And I'm not talking about the Ohio State upset. Many may not have noticed, and those that did, may not have understood the significance of what transpired during the game. But if we're looking for creative ways to benefit from a commercial sponsorship, look no further.
Three Reasons Not to Take Sides in Busch Fight
  by Stephen Cox
There is no issue so grave or problem so serious that government cannot make it worse. Exhibit A, the current courtroom clown show surrounding NASCAR driver Kurt Busch, who stands accused of domestic battery against his former girlfriend, Patricia Driscoll. Early testimonies seem to be confirming what rational people suspected all along. Witnesses testified that Busch suffers from depression, has a lousy temper and a worse attitude, while Driscoll is a war profiteer who claims to "own Washington" and boasts of having worked as a government assassin (even if it were true, wouldn't most people have the decency to be ashamed?).
Say Goodbye to 2014. Motor racing's future is upon us
  by Brian C. Mackey
For the past several years, I've been one of many preaching about changes needed to revive motor racing's sagging popularity.  Unlike others however, I have stressed that the changes needed won't solely come from the more routine solutions that periodically arise from various sources.  Instead, the real changes of noteworthy distinction will be represented by the relevant use of now emerging technology.  As a marketer, I believe that motor racing's revitalization will rise from the doldrums through the fan's experience at a race event, my "events begets fans" philosophy more than any other single modification.

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